It’s that topic of conversation again. The blue bird has fluttered around my head all day and I wanted to share with you the amazing and quite frankly, fascinating statistics that sit before me.
Twitter has become a way of life. 1650 tweets every second, 88% of people know what Twitter is, 11% of the UK population are on Twitter and over 225 million users spending 89minutes a month on Twitter which equates to 457,191 years spent on Twitter in 365days. WOW. Mind blowing isn’t it? And with yesterday’s Twitter crash it seemed that the world really couldn’t cope without it. Within minutes people were crawling Facebook with “Oh no!”, “Where is Twitter?” and “Help, I can’t find my Twitter account!” Hysteria had sunk in and the question on everyone’s lips today is, can we really cope without social media?
I am sure for the majority of our elders they would like to think so but the sheer power behind social media fascinates me and I hope that my lifetime is never without it!
This week, our clients Lightmaker launched the first official website for Wayne Rooney, ahead of his debut back with England during the Euro 2012 games. The site has been built using responsive design techniques to ensure it is optimized for viewing across multiple social platforms to ensure that all Wayne Rooney’s fans and followers can keep up to date with his every move. Gone are the days of receiving weekly newsletters from your favourite celebrities! (yes, I was signed up to the Take That mailing list!)
With the exciting website launch from Lightmaker it became apparent just how influential Twitter is when Wayne sent out a tweet to his followers announcing the new website. Wayne Rooney currently has over 4million followers on Twitter and within hours of sending this tweet, “Excited that my new website has gone live – Thanks guys @Lightmaker for the great work” over 290,000 followers retweeted.
Over on Facebook, Wayne posted an image from his new site and announced the launch. Rooney escalated over 16,000 likes and 7,000 comments in just 3 days.
This is the social impact of one tiny aspect of one person’s life, yet it has affected over 300,000 other individuals all because of the power of social media. I don’t think I will ever in have 300,000 people following me, but then again I suppose the question is, would you want your life exposed to that many people? Fascinating but actually quite scary in terms of exposure!
So next Friday when you find no ‘Friday Follows’ sitting in your mentions list on Tweet Deck, take a minute to think – do I really want to become one of those HUGE ‘influential’ statistics and open my world to half the population?